This course examines the emerging trends and applications in digital health, the opportunities that they offer, and the challenges they entail for healthcare systems. The course focuses on patient portals, human-machine interface, data analytics and...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
18:30 - 21:20 |
Log in to view | LECT | M55W01 |
Open to MHIA students.
This weekend workshop will offer an overview of strategy in the Canadian healthcare industry. Senior leaders from various sectors of the healthcare industry such as hospitals, pharmaceuticals, medical devices, long-term care facilities, public health...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| SAT |
09:30 - 16:20 |
Log in to view | WKSP | J90E01 |
Open to MHIA students.
This course explores healthcare organizations in their environments and provides an introduction to the value of strategic thinking and strategic positioning for organizational success and sustainability. Prerequisites: None
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
14:30 - 17:20 |
Log in to view | LECT | N49P01 |
Open to MHIA students.
This course explores healthcare organizations in their environments and provides an introduction to the value of strategic thinking and strategic positioning for organizational success and sustainability. Prerequisites: None
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
18:30 - 21:20 |
Log in to view | LECT | G02X01 |
Open to MHIA students.
This course examines the demand and utilization of health services; drivers of healthcare costs; measuring output in healthcare; tradeoffs between efficiency, operational effectiveness and equity; realignment of capacity; how healthcare reforms affec...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
18:30 - 21:20 |
Log in to view | LECT | B59B01 |
Open to MHIA, MBA students.
This course introduces the main elements of a value-based healthcare system. From medical condition centered delivery models, cost analysis and payments, to IT infrastructure, systems integration and geography of care. This course engages students...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
14:30 - 17:20 |
Log in to view | LECT | W49Q01 |
Open to MHIA, MBA students.
This course introduces the main elements of a value-based healthcare system. From medical condition centered delivery models, cost analysis and payments, to IT infrastructure, systems integration and geography of care. This course engages students...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
18:30 - 21:20 |
Log in to view | LECT | G96B01 |
Open to MHIA, MBA students.
Examines the managerial problems involved in formulating and implementing marketing plans in business and non-profit enterprises. Emphasis is placed on the importance of buying behaviour in influencing marketing decisions. Each element of market resp...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| FRI |
11:30 - 12:50 |
Log in to view | TUTR | U56S02 |
| WED |
10:00 - 11:20 |
Log in to view | LECT | U56S01 |
| FRI |
13:00 - 14:20 |
Log in to view | TUTR | U56S03 |
| FRI |
11:30 - 12:50 |
Log in to view | TUTR | U56S04 |
| FRI |
13:00 - 14:20 |
Log in to view | TUTR | U56S05 |
Open to BBA students.
Examines the managerial problems involved in formulating and implementing marketing plans in business and non-profit enterprises. Emphasis is placed on the importance of buying behaviour in influencing marketing decisions. Each element of market resp...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
11:30 - 12:50 |
Log in to view | LECT | Z03E01 |
| FRI |
08:30 - 09:50 |
Log in to view | TUTR | Z03E02 |
| FRI |
10:00 - 11:20 |
Log in to view | TUTR | Z03E03 |
| FRI |
08:30 - 09:50 |
Log in to view | TUTR | Z03E04 |
| FRI |
10:00 - 11:20 |
Log in to view | TUTR | Z03E05 |
Open to BBA students.
Examines the managerial problems involved in formulating and implementing marketing plans in business and non-profit enterprises. Emphasis is placed on the importance of buying behaviour in influencing marketing decisions. Each element of market resp...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
14:30 - 15:50 |
Log in to view | LECT | H50N01 |
| THU |
08:30 - 09:50 |
Log in to view | TUTR | H50N02 |
| THU |
10:00 - 11:20 |
Log in to view | TUTR | H50N03 |
| THU |
08:30 - 09:50 |
Log in to view | TUTR | H50N04 |
| THU |
10:00 - 11:20 |
Log in to view | TUTR | H50N05 |
Open to BBA students.
Examines the managerial problems involved in formulating and implementing marketing plans in business and non-profit enterprises. Emphasis is placed on the importance of buying behaviour in influencing marketing decisions. Each element of market resp...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
19:00 - 21:50 |
Log in to view | LECT | X95P01 |
Open to BBA students.
This course develops students' abilities to reimagine and develop new conceptual frameworks, methodologies, and technologies for future of marketing strategies. Students learn how to communicate novel marketing concepts to management. The course teac...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
14:30 - 17:20 |
Log in to view | LECT | E09K01 |
Open to BBA, iBBA students.
Offers a focused approach to the formulation and implementation of an integrated communications strategy to meet particular marketing objectives. Topics of interest include advertising, sales, promotion, public relations, and social media communicati...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
11:30 - 14:20 |
Log in to view | LECT | E38C01 |
Open to BBA, iBBA students.
What do products and services mean to consumers? How do consumers decide what to buy? What are the effects of the social environment on purchases? This course examines these and other fundamental marketing concerns by blending contemporary theory and...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
8:30 - 11:20 |
Log in to view | LECT | H79F01 |
Open to BBA, iBBA students.
Social media (i.e., Facebook, Twitter, blogs, wikis) are changing society, marketing, and management. Beginning with an examination of the role of social media, this course expands into methods for researching and understanding it. We learn throughou...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
11:30 - 14:20 |
Log in to view | LECT | E67R01 |
Open to BBA, iBBA students.
Social media (i.e., Facebook, Twitter, blogs, wikis) are changing society, marketing, and management. Beginning with an examination of the role of social media, this course expands into methods for researching and understanding it. We learn throughou...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
08:30 - 11:20 |
Log in to view | LECT | V14C01 |
Open to BBA, iBBA students.
Social media (i.e., Facebook, Twitter, blogs, wikis) are changing society, marketing, and management. Beginning with an examination of the role of social media, this course expands into methods for researching and understanding it. We learn throughou...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
19:00 - 21:50 |
Log in to view | LECT | H62P01 |
Open to BBA, iBBA students.
Explores the tourism-sports-leisure (TSL) industry, one of the fastest growing sectors of the economy. Students will learn about unique strategic challenges of TSL marketing. In addition, expertise of the cultural, societal, and technological context...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
08:30 - 11:20 |
Log in to view | LECT | S02Z01 |
Open to BBA, iBBA students.
Using an effective combination of readings, class discussions, real world entertainment marketing cases, and guest speakers, this course develops a managerial and socio-cultural perspective on the marketing of entertainment. Attention is focused on...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
14:30 - 17:20 |
Log in to view | LECT | E96J01 |
Open to BBA, iBBA students.
Using an effective combination of readings, class discussions, real world entertainment marketing cases, and guest speakers, this course develops a managerial and socio-cultural perspective on the marketing of entertainment. Attention is focused on...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
11:30 - 14:20 |
Log in to view | LECT | V43R01 |
Open to BBA, iBBA students.
This course satisfies two interrelated objectives: to improve the student's marketing decision-making ability through the solution of complex multinational marketing problems; and to increase the student's sensitivity to different cultural, socio-eco...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
14:30 - 17:20 |
Log in to view | LECT | X37M01 |
Open to BBA, iBBA students.
This course focuses on the role of products in the marketing mix. Topics include: planning and creation of new products, deletion of obsolete products and management of mature products in the product line. Instructional methods include lectures, case...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
11:30 - 14:20 |
Log in to view | LECT | Y78P01 |
Open to BBA, iBBA students.
This course focuses on the role of products in the marketing mix. Topics include: planning and creation of new products, deletion of obsolete products and management of mature products in the product line. Instructional methods include lectures, case...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
08:30 - 11:20 |
Log in to view | LECT | F25B01 |
Open to BBA, iBBA students.
This course focuses on the role of products in the marketing mix. Topics include: planning and creation of new products, deletion of obsolete products and management of mature products in the product line. Instructional methods include lectures, case...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
14:30 - 17:20 |
Log in to view | LECT | X45X01 |
Open to BBA, iBBA students.
This course provides students with firsthand experience of digital marketing challenges organizations face and how digital marketing can be used to support the overall marketing effort. Student groups are paired with a company to develop concrete an...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
14:30 - 17:20 |
Log in to view | LECT | B92R01 |
Open to BBA, iBBA students.