This course introduces the main elements of a value-based healthcare system. From medical condition centered delivery models, cost analysis and payments, to IT infrastructure, systems integration and geography of care. This course engages students...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
18:30 - 21:20 |
Log in to view | LECT | G96B01 |
Open to MBA, MHIA students.
Examines the managerial problems involved in formulating and implementing marketing plans in business and non-profit enterprises. Emphasis is placed on the importance of buying behaviour in influencing marketing decisions. Each element of market resp...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| FRI |
11:30 - 12:50 |
Log in to view | TUTR | U56S02 |
| WED |
10:00 - 11:20 |
Log in to view | LECT | U56S01 |
| FRI |
13:00 - 14:20 |
Log in to view | TUTR | U56S03 |
| FRI |
11:30 - 12:50 |
Log in to view | TUTR | U56S04 |
| FRI |
13:00 - 14:20 |
Log in to view | TUTR | U56S05 |
Open to BBA students.
Examines the managerial problems involved in formulating and implementing marketing plans in business and non-profit enterprises. Emphasis is placed on the importance of buying behaviour in influencing marketing decisions. Each element of market resp...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
11:30 - 12:50 |
Log in to view | LECT | Z03E01 |
| FRI |
8:30 - 9:50 |
Log in to view | TUTR | Z03E02 |
| FRI |
10:00 - 11:20 |
Log in to view | TUTR | Z03E03 |
| FRI |
8:30 - 9:50 |
Log in to view | TUTR | Z03E04 |
| FRI |
10:00 - 11:20 |
Log in to view | TUTR | Z03E05 |
Open to BBA students.
Examines the managerial problems involved in formulating and implementing marketing plans in business and non-profit enterprises. Emphasis is placed on the importance of buying behaviour in influencing marketing decisions. Each element of market resp...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
14:30 - 15:50 |
Log in to view | LECT | H50N01 |
| THU |
8:30 - 9:50 |
Log in to view | TUTR | H50N02 |
| THU |
10:00 - 11:20 |
Log in to view | TUTR | H50N03 |
| THU |
8:30 - 9:50 |
Log in to view | TUTR | H50N04 |
| THU |
10:00 - 11:20 |
Log in to view | TUTR | H50N05 |
Open to BBA students.
Examines the managerial problems involved in formulating and implementing marketing plans in business and non-profit enterprises. Emphasis is placed on the importance of buying behaviour in influencing marketing decisions. Each element of market resp...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
19:00 - 21:50 |
Log in to view | LECT | X95P01 |
Open to BBA students.
This course develops students' abilities to reimagine and develop new conceptual frameworks, methodologies, and technologies for future of marketing strategies. Students learn how to communicate novel marketing concepts to management. The course teac...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
14:30 - 17:20 |
Log in to view | LECT | E09K01 |
Open to BBA, iBBA students.
Offers a focused approach to the formulation and implementation of an integrated communications strategy to meet particular marketing objectives. Topics of interest include advertising, sales, promotion, public relations, and social media communicati...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
11:30 - 14:20 |
Log in to view | LECT | E38C01 |
Open to BBA, iBBA students.
What do products and services mean to consumers? How do consumers decide what to buy? What are the effects of the social environment on purchases? This course examines these and other fundamental marketing concerns by blending contemporary theory and...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
8:30 - 11:20 |
Log in to view | LECT | H79F01 |
Open to BBA, iBBA students.
Social media (i.e., Facebook, Twitter, blogs, wikis) are changing society, marketing, and management. Beginning with an examination of the role of social media, this course expands into methods for researching and understanding it. We learn throughou...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
11:30 - 14:20 |
Log in to view | LECT | E67R01 |
Open to BBA, iBBA students.
Social media (i.e., Facebook, Twitter, blogs, wikis) are changing society, marketing, and management. Beginning with an examination of the role of social media, this course expands into methods for researching and understanding it. We learn throughou...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
8:30 - 11:20 |
Log in to view | LECT | V14C01 |
Open to BBA, iBBA students.
Social media (i.e., Facebook, Twitter, blogs, wikis) are changing society, marketing, and management. Beginning with an examination of the role of social media, this course expands into methods for researching and understanding it. We learn throughou...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
19:00 - 21:50 |
Log in to view | LECT | H62P01 |
Open to BBA, iBBA students.
Explores the tourism-sports-leisure (TSL) industry, one of the fastest growing sectors of the economy. Students will learn about unique strategic challenges of TSL marketing. In addition, expertise of the cultural, societal, and technological context...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
8:30 - 11:20 |
Log in to view | LECT | S02Z01 |
Open to BBA, iBBA students.
Using an effective combination of readings, class discussions, real world entertainment marketing cases, and guest speakers, this course develops a managerial and socio-cultural perspective on the marketing of entertainment. Attention is focused on...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
14:30 - 17:20 |
Log in to view | LECT | E96J01 |
Open to BBA, iBBA students.
Using an effective combination of readings, class discussions, real world entertainment marketing cases, and guest speakers, this course develops a managerial and socio-cultural perspective on the marketing of entertainment. Attention is focused on...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
11:30 - 14:20 |
Log in to view | LECT | V43R01 |
Open to BBA, iBBA students.
This course satisfies two interrelated objectives: to improve the student's marketing decision-making ability through the solution of complex multinational marketing problems; and to increase the student's sensitivity to different cultural, socio-eco...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
14:30 - 17:20 |
Log in to view | LECT | X37M01 |
Open to BBA, iBBA students.
This course focuses on the role of products in the marketing mix. Topics include: planning and creation of new products, deletion of obsolete products and management of mature products in the product line. Instructional methods include lectures, case...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
11:30 - 14:20 |
Log in to view | LECT | Y78P01 |
Open to BBA, iBBA students.
This course focuses on the role of products in the marketing mix. Topics include: planning and creation of new products, deletion of obsolete products and management of mature products in the product line. Instructional methods include lectures, case...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
8:30 - 11:20 |
Log in to view | LECT | F25B01 |
Open to BBA, iBBA students.
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| ----- |
N/A |
Log in to view | ISTY | E75H01 |
Open to BBA, iBBA students.
This course familiarizes students with marketing concepts adapted to today's complex market environment (consumer trends, STP, product life cycle management, pricing, distribution, and promotion). It focuses on marketing consumer products and service...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
14:30 - 17:20 |
Log in to view | LECT | V25N01 |
Open to MBA, MBAN students.
This course familiarizes students with marketing concepts adapted to today's complex market environment (consumer trends, STP, product life cycle management, pricing, distribution, and promotion). It focuses on marketing consumer products and service...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
08:30 - 11:20 |
Log in to view | LECT | Z72W01 |
Open to MMgt students.
This course familiarizes students with marketing concepts adapted to today's complex market environment (consumer trends, STP, product life cycle management, pricing, distribution, and promotion). It focuses on marketing consumer products and service...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
14:30 - 17:20 |
Log in to view | LECT | X99X99 |
Open to MMgt students.
In this course you will learn the skills to strategically drive the development, launch, and improvement of a company's products. The course covers the product lifecycle, form brainstorming and customer research to strategic planning and team leaders...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
19:00 - 21:50 |
Log in to view | LECT | H28B01 |
Open to MBAt students.
In this course you will learn the skills to strategically drive the development, launch, and improvement of a company's products. The course covers the product lifecycle, form brainstorming and customer research to strategic planning and team leaders...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
19:00 - 21:50 |
Log in to view | LECT | H28B01 |
Open to MBAt students.
Examines retail strategies on a number of fronts including: product selection, service quality, pricing, promotion, e-commerce and consumer loyalty. The course provides students with the knowledge required to assess and develop retail strategy within...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
19:00 - 21:50 |
Log in to view | LECT | R89V01 |
Open to MBA, MMKG students.
Students learn methods and techniques to analyze and report on data generated from marketing activities. Common web analytic platforms such as Google Analytics will be reviewed and used to report on digital marketing activities. Key performance ind...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
14:30 - 17:20 |
Log in to view | LECT | U82M01 |
Open to MBA, MMKG students.