This weekend orientation workshop will offer an overview of the Canadian healthcare industry. Speakers from various sectors of the healthcare industry such as public hospitals, pharmaceuticals, medical devices, long-term care facilities, public heal...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| SAT |
09:30 - 16:20 |
Log in to view | LECT | X35K01 |
Open to MHIA students.
Prevention is a critical dimension of health and health care. This course offers an introduction to prevention levels and the epidemiological basis for preventive strategies, explores the leading causes of preventable disease and disability, and the...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
14:30 - 17:20 |
Log in to view | LECT | V59Q01 |
Open to MHIA students.
Prevention is a critical dimension of health and health care. This course offers an introduction to prevention levels and the epidemiological basis for preventive strategies, explores the leading causes of preventable disease and disability, and the...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
18:30 - 21:20 |
Log in to view | LECT | T09K01 |
Open to MHIA students.
This course develops students' abilities to reimagine and develop new conceptual frameworks, methodologies, and technologies for future of marketing strategies. Students learn how to communicate novel marketing concepts to management. The course teac...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
08:30 - 11:20 |
Log in to view | LECT | K62B01 |
Open to BBA, iBBA students.
This course develops a managerial appreciation of marketing research. The steps of the research project are delineated, from problem definition through research design, sample selection, data collection, analysis and presentation. The concepts discus...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
11:30 - 14:20 |
Log in to view | LECT | R44H01 |
Open to BBA, iBBA students.
Offers a focused approach to the formulation and implementation of an integrated communications strategy to meet particular marketing objectives. Topics of interest include advertising, sales, promotion, public relations, and social media communicati...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
14:30 - 17:20 |
Log in to view | LECT | K91Q01 |
Open to BBA, iBBA students.
What do products and services mean to consumers? How do consumers decide what to buy? What are the effects of the social environment on purchases? This course examines these and other fundamental marketing concerns by blending contemporary theory and...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
11:30 - 14:20 |
Log in to view | LECT | U85K01 |
Open to BBA, iBBA students.
What do products and services mean to consumers? How do consumers decide what to buy? What are the effects of the social environment on purchases? This course examines these and other fundamental marketing concerns by blending contemporary theory and...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
8:30 - 11:20 |
Log in to view | LECT | Z32T01 |
Open to BBA, iBBA students.
Social media (i.e., Facebook, Twitter, blogs, wikis) are changing society, marketing, and management. Beginning with an examination of the role of social media, this course expands into methods for researching and understanding it. We learn throughou...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
14:30 - 17:20 |
Log in to view | LECT | B26Z01 |
Open to BBA, iBBA students.
Social media (i.e., Facebook, Twitter, blogs, wikis) are changing society, marketing, and management. Beginning with an examination of the role of social media, this course expands into methods for researching and understanding it. We learn throughou...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
8:30 - 11:20 |
Log in to view | LECT | R73W01 |
Open to BBA, iBBA students.
Social media (i.e., Facebook, Twitter, blogs, wikis) are changing society, marketing, and management. Beginning with an examination of the role of social media, this course expands into methods for researching and understanding it. We learn throughou...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
14:30 - 17:20 |
Log in to view | LECT | Y20X01 |
Open to BBA, iBBA students.
Retailing is a cornerstone of marketing because it brings together the two most important players in business-buyers and sellers. In this course the student will learn and apply such topics as category management, service quality, customer satisfact...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
14:30 - 17:20 |
Log in to view | LECT | X08U01 |
Open to BBA, iBBA students.
Explores the tourism-sports-leisure (TSL) industry, one of the fastest growing sectors of the economy. Students will learn about unique strategic challenges of TSL marketing. In addition, expertise of the cultural, societal, and technological context...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
8:30 - 11:20 |
Log in to view | LECT | B55G01 |
Open to BBA, iBBA students.
Using an effective combination of readings, class discussions, real world entertainment marketing cases, and guest speakers, this course develops a managerial and socio-cultural perspective on the marketing of entertainment. Attention is focused on...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
08:30 - 11:20 |
Log in to view | LECT | Y49A01 |
Open to BBA, iBBA students.
This course satisfies two interrelated objectives: to improve the student's marketing decision-making ability through the solution of complex multinational marketing problems; and to increase the student's sensitivity to different cultural, socio-eco...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
14:30 - 17:20 |
Log in to view | LECT | Z90D01 |
Open to BBA, iBBA students.
This course teaches students how to bring a new product or service to market. It will provide you with a firm understanding of the steps you need to follow to bring a new product or service from the idea stage to launch ready. Prerequisites: SB/MKTG...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
11:30 - 14:20 |
Log in to view | LECT | F11Y01 |
Open to BBA, iBBA students.
This course focuses on the role of products in the marketing mix. Topics include: planning and creation of new products, deletion of obsolete products and management of mature products in the product line. Instructional methods include lectures, case...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
14:30 - 17:20 |
Log in to view | LECT | B84V01 |
Open to BBA, iBBA students.
This course focuses on the role of products in the marketing mix. Topics include: planning and creation of new products, deletion of obsolete products and management of mature products in the product line. Instructional methods include lectures, case...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
14:30 - 17:20 |
Log in to view | LECT | S31G01 |
Open to BBA, iBBA students.
This course provides students with firsthand experience of digital marketing challenges organizations face and how digital marketing can be used to support the overall marketing effort. Student groups are paired with a company to develop concrete an...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
11:30 - 14:20 |
Log in to view | LECT | V72J01 |
Open to BBA, iBBA students.
This course provides students with firsthand experience of digital marketing challenges organizations face and how digital marketing can be used to support the overall marketing effort. Student groups are paired with a company to develop concrete an...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
08:30 - 11:20 |
Log in to view | LECT | P19S01 |
Open to BBA, iBBA students.
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| N/A |
0:00 - 0:00 |
Log in to view | ISTY | Y28V01 |
Open to BBA, iBBA students.
This course is available by application and approval only.
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| N/A |
0:00 - 0:00 |
Log in to view | ISTY | Z39M01 |
Open to BBA, iBBA students.
This course familiarizes students with marketing concepts adapted to today's complex market environment (consumer trends, STP, product life cycle management, pricing, distribution, and promotion). It focuses on marketing consumer products and service...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
14:30 - 17:20 |
Log in to view | LECT | H90Q01 |
Open to MMKG students.
This course familiarizes students with marketing concepts adapted to today's complex market environment (consumer trends, STP, product life cycle management, pricing, distribution, and promotion). It focuses on marketing consumer products and service...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
11:30 - 14:20 |
Log in to view | LECT | B37C01 |
Open to MBA, MBAN, MBAt students.
This course familiarizes students with marketing concepts adapted to today's complex market environment (consumer trends, STP, product life cycle management, pricing, distribution, and promotion). It focuses on marketing consumer products and service...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
14:30 - 17:20 |
Log in to view | LECT | R84K01 |
Open to MBA, MBAN, MBAt students.