| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| ----- |
N/A |
Log in to view | ISTY | E75H01 |
Open to BBA, iBBA students.
This course familiarizes students with marketing concepts adapted to today's complex market environment (consumer trends, STP, product life cycle management, pricing, distribution, and promotion). It focuses on marketing consumer products and service...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
14:30 - 17:20 |
Log in to view | LECT | V25N01 |
Open to MBA, MBAN students.
This course familiarizes students with marketing concepts adapted to today's complex market environment (consumer trends, STP, product life cycle management, pricing, distribution, and promotion). It focuses on marketing consumer products and service...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
08:30 - 11:20 |
Log in to view | LECT | Z72W01 |
Open to MMgt students.
This course familiarizes students with marketing concepts adapted to today's complex market environment (consumer trends, STP, product life cycle management, pricing, distribution, and promotion). It focuses on marketing consumer products and service...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
14:30 - 17:20 |
Log in to view | LECT | T15G01 |
Open to MMgt students.
In this course you will learn the skills to strategically drive the development, launch, and improvement of a company's products. The course covers the product lifecycle, form brainstorming and customer research to strategic planning and team leaders...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
19:00 - 21:50 |
Log in to view | LECT | H28B01 |
Open to MBAt students.
In this course you will learn the skills to strategically drive the development, launch, and improvement of a company's products. The course covers the product lifecycle, form brainstorming and customer research to strategic planning and team leaders...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
19:00 - 21:50 |
Log in to view | LECT | H28B01 |
Open to MBAt students.
Examines retail strategies on a number of fronts including: product selection, service quality, pricing, promotion, e-commerce and consumer loyalty. The course provides students with the knowledge required to assess and develop retail strategy within...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
19:00 - 21:50 |
Log in to view | LECT | R89V01 |
Open to MBA, MMKG students.
Students learn methods and techniques to analyze and report on data generated from marketing activities. Common web analytic platforms such as Google Analytics will be reviewed and used to report on digital marketing activities. Key performance ind...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
14:30 - 17:20 |
Log in to view | LECT | U82M01 |
Open to MMKG, MBA students.
Students learn methods and techniques to analyze and report on data generated from marketing activities. Common web analytic platforms such as Google Analytics will be reviewed and used to report on digital marketing activities. Key performance ind...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
19:00 - 21:50 |
Log in to view | LECT | E83Q01 |
Open to MMKG, MBA students.
This course is designed to answer the question "What do I need to know and do in order to develop a successful new product or service?" It will provide you with a firm understanding of the steps you need to follow in order to bring a new product or...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
11:30 - 14:20 |
Log in to view | LECT | Z48S01 |
Open to MBA, MMKG students.
In the complex contemporary world of marketing management, Brand Management must be both an art and a science. This course applies marketing strategy to the challenge of gaining sustainable competitive advantage in the global marketplace of brands. W...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
14:30 - 17:20 |
Log in to view | LECT | D77U01 |
Open to MMKG, MBA students.
In the complex contemporary world of marketing management, Brand Management must be both an art and a science. This course applies marketing strategy to the challenge of gaining sustainable competitive advantage in the global marketplace of brands. W...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
19:00 - 21:50 |
Log in to view | LECT | U24F01 |
Open to MMKG, MBA students.
This course explores the ways in which digital marketing tools support overall marketing and business strategies. The course covers both fundamental strategic challenges as well as specific digital marketing tools. It will discuss which aspects of th...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
14:30 - 17:20 |
Log in to view | LECT | H76H01 |
Open to MMKG, MBA, MBAN students.
This course explores the ways in which digital marketing tools support overall marketing and business strategies. The course covers both fundamental strategic challenges as well as specific digital marketing tools. It will discuss which aspects of th...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
19:00 - 21:50 |
Log in to view | LECT | V30B01 |
Open to MBA, MMKG, MBAN students.
Managers today need a deep understanding of Sales as a process and function to drive business success. What's more, managers often do more 'selling' internally than sales people do with customers, and thus require expert selling skills. In this cours...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
11:30 - 14:20 |
Log in to view | LECT | B71F01 |
Open to MBA, MMKG, MBAN students.
A student may work with an individual faculty member on a topic of mutual interest. These studies are co-designed by the student and the faculty member based on: 1) learning objectives 2) means of achieving these objectives 3) method of evaluati...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| N/A |
N/A |
Log in to view | ISTY | Z80M01 |
Open to MBA students.
TBA
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| N/A |
N/A |
Log in to view | ISTY | S21P01 |
Open to MBA students.
TBA
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| N/A |
N/A |
Log in to view | ISTY | B81A01 |
Open to MBA, MMgt students.
Under the guidance of a faculty member, students may undertake a special program of guided studies tailored to the mutual interests of the student and faculty member. For record purposes, the course is given the indicator letters of the major area in...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| N/A |
N/A |
Log in to view | ISTY | M59S01 |
Open to PhD students.
Consumer research grounded in various branches of psychology is studied in this course. The course is designed to familiarize students with theories that provide insight into consumers' attitudes, knowledge, decision making and responses to marketin...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
11:30 - 14:20 |
Log in to view | LECT | Z76N01 |
Open to PhD students.
This course bridges the theoretical foundation and the business applications of artificial intelligence technology. Through in-class lecturing and hands-on activities, students learn fundamentals of AI technology, formulate business problems in AI pa...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
08:30 - 11:20 |
Log in to view | LECT Cancelled | E93Y01 |
Open to MMAI students.
This course bridges the theoretical foundation and the business applications of artificial intelligence technology. Through in-class lecturing and hands-on activities, students learn fundamentals of AI technology, formulate business problems in AI pa...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
19:00 - 21:50 |
Log in to view | LECT | F55F01 |
Open to MMAI, MBAN students.
The course covers main approaches to design and analysis of algorithms used in business contexts, including important algorithms and data structures, and results in complexity and computability. This course is a pre-requisite for SB/MMAI 5300 3.00.
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
19:00 - 21:50 |
Log in to view | LECT | R99Q01 |
Open to MMAI, MBAN students.
Provides students with an overview of the aggregative performance of the economy with emphasis on policy application and implications for business. Particular attention will be paid to the role of the financial sector in the overall macro-economy.
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
14:30 - 17:20 |
Log in to view | LECT | A65J01 |
Open to MMgt students.
Provides students with an overview of the aggregative performance of the economy with emphasis on policy application and implications for business. Particular attention will be paid to the role of the financial sector in the overall macro-economy.
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
08:30 - 11:20 |
Log in to view | LECT | G09B01 |
Open to MMgt students.