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MKTG 6370 3.00 X - Marketing Analytics - Term code: W2 In Person

Students learn methods and techniques to analyze and report on data generated from marketing activities. Common web analytic platforms such as Google Analytics will be reviewed and used to report on digital marketing activities. Key performance ind...

Schedule
Day Time Location Type Catalogue #
TUE 19:00 - 21:50
 Log in to view LECT E83Q01

Open to MBA, MMKG students.

Catalogue No.
E83Q01
Section
X
Instructors
Alexander Arifuzzaman
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

MKTG 6440 3.00 F - New Products - Term code: W2 In Person Schedule updated

This course is designed to answer the question "What do I need to know and do in order to develop a successful new product or service?" It will provide you with a firm understanding of the steps you need to follow in order to bring a new product or...

Schedule
Day Time Location Type Catalogue #
WED 11:30 - 14:20
 Log in to view LECT Z48S01

Open to MBA, MMKG students.

Catalogue No.
Z48S01
Section
F
Instructors
Steve Pulver
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

MKTG 6550 3.00 F - Brand Management - Term code: W2 In Person Schedule updated

In the complex contemporary world of marketing management, Brand Management must be both an art and a science. This course applies marketing strategy to the challenge of gaining sustainable competitive advantage in the global marketplace of brands. W...

Schedule
Day Time Location Type Catalogue #
WED 14:30 - 17:20
 Log in to view LECT D77U01

Open to MBA, MMKG students.

Catalogue No.
D77U01
Section
F
Instructors
Ashley Konson
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

MKTG 6550 3.00 X - Brand Management - Term code: W2 In Person

In the complex contemporary world of marketing management, Brand Management must be both an art and a science. This course applies marketing strategy to the challenge of gaining sustainable competitive advantage in the global marketplace of brands. W...

Schedule
Day Time Location Type Catalogue #
WED 19:00 - 21:50
 Log in to view LECT U24F01

Open to MBA, MMKG students.

Catalogue No.
U24F01
Section
X
Instructors
Ashley Konson
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

MKTG 6560 3.00 F - Digital Marketing Strategy - Term code: W2 In Person

This course explores the ways in which digital marketing tools support overall marketing and business strategies. The course covers both fundamental strategic challenges as well as specific digital marketing tools. It will discuss which aspects of th...

Schedule
Day Time Location Type Catalogue #
THU 14:30 - 17:20
 Log in to view LECT H76H01

Open to MBA, MBAN, MMKG students.

Catalogue No.
H76H01
Section
F
Instructors
Martin Waxman
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

MKTG 6560 3.00 X - Digital Marketing Strategy - Term code: W2 In Person

This course explores the ways in which digital marketing tools support overall marketing and business strategies. The course covers both fundamental strategic challenges as well as specific digital marketing tools. It will discuss which aspects of th...

Schedule
Day Time Location Type Catalogue #
THU 19:00 - 21:50
 Log in to view LECT V30B01

Open to MBA, MBAN, MMKG students.

Catalogue No.
V30B01
Section
X
Instructors
Martin Waxman
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

MKTG 6570 3.00 F - Strategic Professional Selling - Term code: W2 In Person Schedule updated

Managers today need a deep understanding of Sales as a process and function to drive business success. What's more, managers often do more 'selling' internally than sales people do with customers, and thus require expert selling skills. In this cours...

Schedule
Day Time Location Type Catalogue #
THU 11:30 - 14:20
 Log in to view LECT B71F01

Open to MBA, MBAN, MMKG students.

Catalogue No.
B71F01
Section
F
Instructors
Charles Hendriks
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

MKTG 6900 1.50 F - Individual Study: Selected Problems in Marketing - Term code: C N/A

A student may work with an individual faculty member on a topic of mutual interest. These studies are co-designed by the student and the faculty member based on: 1) learning objectives 2) means of achieving these objectives 3) method of evaluati...

Schedule
Day Time Location Type Catalogue #
N/A N/A
 Log in to view ISTY Z80M01
Course Notes
This is an individual study course and you will not be able to enrol without approval. It is heavily research based and it is student's responsibility to secure a research topic and a faculty member to supervise you. Detailed instructions can be found on Masters Level Individual Study Form. (https://my.schulich.yorku.ca/wp-content/uploads/2025/07/Individual-Guided-Study-Masters-Form-2025.pdf)

Open to MBA students.

Catalogue No.
Z80M01
Section
F
Instructors
NOT SET
Term: W2027 Format: N/A Level: MASTER Campus: -----
View Course Details

MKTG 6900 3.00 F - Individual Study: Selected Problems in Marketing - Term code: W2 N/A

TBA

Schedule
Day Time Location Type Catalogue #
N/A N/A
 Log in to view ISTY S21P01
Course Notes
This is an individual study course and you will not be able to enrol without approval. It is heavily research based and it is student's responsibility to secure a research topic and a faculty member to supervise you. Detailed instructions can be found on Masters Level Individual Study Form. (https://my.schulich.yorku.ca/wp-content/uploads/2025/07/Individual-Guided-Study-Masters-Form-2025.pdf)

Open to MBA students.

Catalogue No.
S21P01
Section
F
Instructors
NOT SET
Term: W2027 Format: N/A Level: MASTER Campus: -----
View Course Details

MKTG 6904 3.00 F - Individual Study: Selected Problems in Marketing - Term code: W2 N/A

TBA

Schedule
Day Time Location Type Catalogue #
N/A N/A
 Log in to view ISTY B81A01

Open to MBA, MMgt students.

Catalogue No.
B81A01
Section
F
Instructors
NOT SET
Term: W2027 Format: N/A Level: MASTER Campus: -----
View Course Details

MKTG 7900 3.00 F - Selected Problems in Administration - Term code: W3 In Person

Under the guidance of a faculty member, students may undertake a special program of guided studies tailored to the mutual interests of the student and faculty member. For record purposes, the course is given the indicator letters of the major area in...

Schedule
Day Time Location Type Catalogue #
N/A N/A
 Log in to view ISTY M59S01

Open to PhD students.

Catalogue No.
M59S01
Section
F
Instructors
NOT SET
Term: W2027 Format: INPR Level: PHD Campus: -----
View Course Details

MKTG 7981 3.00 F - Consumer Research B - Term code: W3 In Person

Consumer research grounded in various branches of psychology is studied in this course. The course is designed to familiarize students with theories that provide insight into consumers' attitudes, knowledge, decision making and responses to marketin...

Schedule
Day Time Location Type Catalogue #
WED 11:30 - 14:20
 Log in to view LECT Z76N01

Open to PhD students.

Catalogue No.
Z76N01
Section
F
Instructors
NOT SET
Term: W2027 Format: INPR Level: PHD Campus: Keele
View Course Details

MMAI 5090 3.00 F - Business Applications of Artificial Intelligence II - Term code: W2 Cancelled In Person Schedule updated

This course bridges the theoretical foundation and the business applications of artificial intelligence technology. Through in-class lecturing and hands-on activities, students learn fundamentals of AI technology, formulate business problems in AI pa...

Schedule
Day Time Location Type Catalogue #
WED 08:30 - 11:20
 Log in to view LECT Cancelled E93Y01

Open to MMAI students.

Catalogue No.
E93Y01
Section
F
Instructors
Hjalmar Turesson
Term: W2027 Format: INPR Level: MASTER Campus: Keele

MMAI 5090 3.00 X - Business Applications of Artificial Intelligence II - Term code: W2 In Person New Schedule updated

This course bridges the theoretical foundation and the business applications of artificial intelligence technology. Through in-class lecturing and hands-on activities, students learn fundamentals of AI technology, formulate business problems in AI pa...

Schedule
Day Time Location Type Catalogue #
WED 19:00 - 21:50
 Log in to view LECT F55F01

Open to MBAN, MMAI students.

Catalogue No.
F55F01
Section
X
Instructors
Hjalmar Turesson
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

MMAI 5200 3.00 X - Algorithms for Business Analysis - Term code: W2 In Person Schedule updated

The course covers main approaches to design and analysis of algorithms used in business contexts, including important algorithms and data structures, and results in complexity and computability. This course is a pre-requisite for SB/MMAI 5300 3.00.

Schedule
Day Time Location Type Catalogue #
TUE 19:00 - 21:50
 Log in to view LECT R99Q01

Open to MBAN, MMAI students.

Catalogue No.
R99Q01
Section
X
Instructors
Banu Turkmen Kilinc
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

MSTM 5030 3.00 F - Applied Macroeconomics - Term code: W2 In Person

Provides students with an overview of the aggregative performance of the economy with emphasis on policy application and implications for business. Particular attention will be paid to the role of the financial sector in the overall macro-economy.

Schedule
Day Time Location Type Catalogue #
TUE 14:30 - 17:20
 Log in to view LECT A65J01

Open to MMgt students.

Catalogue No.
A65J01
Section
F
Instructors
Farrokh Zandi
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

MSTM 5030 3.00 G - Applied Macroeconomics - Term code: W2 In Person New Schedule updated

Provides students with an overview of the aggregative performance of the economy with emphasis on policy application and implications for business. Particular attention will be paid to the role of the financial sector in the overall macro-economy.

Schedule
Day Time Location Type Catalogue #
TUE 08:30 - 11:20
 Log in to view LECT G09B01

Open to MMgt students.

Catalogue No.
G09B01
Section
G
Instructors
Theodore Tolias
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

MSTM 5220 3.00 F - Managerial Finance - Term code: W2 In Person Schedule updated

Students learn about investment and financing in this course. The investment decision allocates scarce resources, while the financing decision chooses sources of cash for investment decisions and involves capital structure, financial instruments, the...

Schedule
Day Time Location Type Catalogue #
WED 14:30 - 17:20
 Log in to view LECT R12R01

Open to MMgt students.

Catalogue No.
R12R01
Section
F
Instructors
Ambrus Kecskes
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

MSTM 5220 3.00 G - Managerial Finance - Term code: W2 In Person New Schedule updated

Students learn about investment and financing in this course. The investment decision allocates scarce resources, while the financing decision chooses sources of cash for investment decisions and involves capital structure, financial instruments, the...

Schedule
Day Time Location Type Catalogue #
WED 11:30 - 14:20
 Log in to view LECT M62P01

Open to MMgt students.

Catalogue No.
M62P01
Section
G
Instructors
NOT SET
Term: W2027 Format: INPR Level: MASTER Campus: Keele
View Course Details

OMIS 1050 3.00 R - Managing Data for Business Decisions - Term code: W In Person

Informed business decisions rely on data and technological support. This course introduces students to concepts of data, information, and technology to support business decisions. Topics discussed include data collection process; infrastructure of i...

Schedule
Day Time Location Type Catalogue #
MON 10:00 - 11:20
 Log in to view LECT P56A01
TUE 08:30 - 09:50
 Log in to view TUTR P56A02
TUE 10:00 - 11:20
 Log in to view TUTR P56A03
THU 11:30 - 12:50
 Log in to view TUTR P56A04
THU 13:00 - 14:20
 Log in to view TUTR P56A05

Open to BBA students.

Catalogue No.
P56A01
Section
R
Instructors
Hila Koren-Cohen
Term: W2027 Format: INPR Level: UNDERGRAD Campus: Keele
View Course Details

OMIS 1050 3.00 S - Managing Data for Business Decisions - Term code: W In Person

Informed business decisions rely on data and technological support. This course introduces students to concepts of data, information, and technology to support business decisions. Topics discussed include data collection process; infrastructure of i...

Schedule
Day Time Location Type Catalogue #
MON 11:30 - 12:50
 Log in to view LECT J03J01
TUE 14:30 - 15:50
 Log in to view TUTR J03J02
TUE 16:00 - 17:20
 Log in to view TUTR J03J03
WED 08:30 - 09:50
 Log in to view TUTR J03J04
WED 10:00 - 11:20
 Log in to view TUTR J03J05

Open to BBA students.

Catalogue No.
J03J01
Section
S
Instructors
Hila Koren-Cohen
Term: W2027 Format: INPR Level: UNDERGRAD Campus: Keele
View Course Details

OMIS 1050 3.00 T - Managing Data for Business Decisions - Term code: W In Person

Informed business decisions rely on data and technological support. This course introduces students to concepts of data, information, and technology to support business decisions. Topics discussed include data collection process; infrastructure of i...

Schedule
Day Time Location Type Catalogue #
MON 08:30 - 09:50
 Log in to view LECT C50S01
TUE 11:30 - 12:50
 Log in to view TUTR C50S02
WED 14:30 - 15:50
 Log in to view TUTR C50S03
WED 11:30 - 12:50
 Log in to view TUTR C50S04
WED 13:00 - 14:20
 Log in to view TUTR C50S05

Open to BBA students.

Catalogue No.
C50S01
Section
T
Instructors
Hila Koren-Cohen
Term: W2027 Format: INPR Level: UNDERGRAD Campus: Keele
View Course Details

OMIS 2010 3.00 R - Introduction to Operations and Supply Chain Management - Term code: W In Person

This course introduces concepts, principles, and techniques that can be leveraged to analyze, control, and improve critical processes responsible for efficiently making and delivering goods and services. These critical processes reside in manufactur...

Schedule
Day Time Location Type Catalogue #
MON 14:30 - 15:50
 Log in to view LECT S17U01
WED 14:30 - 15:50
 Log in to view TUTR S17U02
WED 16:00 - 17:20
 Log in to view TUTR S17U03
WED 11:30 - 12:50
 Log in to view TUTR S17U04
WED 13:00 - 14:20
 Log in to view TUTR S17U05

Open to BBA students.

Catalogue No.
S17U01
Section
R
Instructors
Linda Lakats
Term: W2027 Format: INPR Level: UNDERGRAD Campus: Keele
View Course Details

OMIS 2010 3.00 S - Introduction to Operations and Supply Chain Management - Term code: W In Person

This course introduces concepts, principles, and techniques that can be leveraged to analyze, control, and improve critical processes responsible for efficiently making and delivering goods and services. These critical processes reside in manufactur...

Schedule
Day Time Location Type Catalogue #
MON 16:00 - 17:20
 Log in to view LECT Y64G01
TUE 11:30 - 12:50
 Log in to view TUTR Y64G02
TUE 13:00 - 14:20
 Log in to view TUTR Y64G03
TUE 14:30 - 15:50
 Log in to view TUTR Y64G04
TUE 16:00 - 17:20
 Log in to view TUTR Y64G05

Open to BBA students.

Catalogue No.
Y64G01
Section
S
Instructors
Linda Lakats
Term: W2027 Format: INPR Level: UNDERGRAD Campus: Keele
View Course Details

OMIS 2010 3.00 T - Introduction to Operations and Supply Chain Management - Term code: W In Person

This course introduces concepts, principles, and techniques that can be leveraged to analyze, control, and improve critical processes responsible for efficiently making and delivering goods and services. These critical processes reside in manufactur...

Schedule
Day Time Location Type Catalogue #
WED 08:30 - 09:50
 Log in to view LECT D38K01
FRI 08:30 - 09:50
 Log in to view TUTR D38K02
FRI 10:00 - 11:20
 Log in to view TUTR D38K03
FRI 11:30 - 12:50
 Log in to view TUTR D38K04
FRI 13:00 - 14:20
 Log in to view TUTR D38K05

Open to BBA students.

Catalogue No.
D38K01
Section
T
Instructors
Linda Lakats
Term: W2027 Format: INPR Level: UNDERGRAD Campus: Keele
View Course Details