This course familiarizes students with marketing concepts adapted to today's complex market environment (consumer trends, STP, product life cycle management, pricing, distribution, and promotion). It focuses on marketing consumer products and service...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
19:00 - 21:50 |
Log in to view | LECT | E78F01 |
Open to MBA, MBAN, MBAt students.
This course familiarizes students with marketing concepts adapted to today's complex market environment (consumer trends, STP, product life cycle management, pricing, distribution, and promotion). It focuses on marketing consumer products and service...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
19:00 - 21:50 |
Log in to view | LECT | Q96R01 |
Open to MMKG students.
This course familiarizes students with marketing concepts such as consumer behaviour, segmentation, targeting, positioning, product/service development and management, pricing, distribution, and communication in the healthcare industry. The goal is t...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
14:30 - 17:20 |
Log in to view | LECT | J15Q01 |
Open to MHIA students.
This course familiarizes students with marketing concepts such as consumer behaviour, segmentation, targeting, positioning, product/service development and management, pricing, distribution, and communication in the healthcare industry. The goal is t...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
18:30 - 21:20 |
Log in to view | LECT | U02G01 |
Open to MHIA students.
In this course you will learn the skills to strategically drive the development, launch, and improvement of a company's products. The course covers the product lifecycle, form brainstorming and customer research to strategic planning and team leaders...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
19:00 - 21:50 |
Log in to view | LECT Cancelled | K43D01 |
Open to MBAt students.
This course develops students' understanding of basic and advanced market research methods. Students learn to evaluate completed research projects and conduct research studies, developing proficiency in defining research questions, developing researc...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
14:30 - 17:20 |
Log in to view | LECT | T66V01 |
Open to MBA, MBAN, MMKG students.
This course develops students' understanding of basic and advanced market research methods. Students learn to evaluate completed research projects and conduct research studies, developing proficiency in defining research questions, developing researc...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
19:00 - 21:50 |
Log in to view | LECT | U02J01 |
Open to MBA, MBAN, MMKG students.
Offers a focused approach to the formulation and implementation of an integrated communications strategy to meet particular marketing objectives. Topics of interest include advertising, sales, promotion, public relations, and social media communicati...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
14:30 - 17:20 |
Log in to view | LECT | N71Z01 |
Open to MBA, MMKG students.
Offers a focused approach to the formulation and implementation of an integrated communications strategy to meet particular marketing objectives. Topics of interest include advertising, sales, promotion, public relations, and social media communicati...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
19:00 - 21:50 |
Log in to view | LECT | H18A01 |
Open to MBA, MMKG students.
This course develops students' abilities to reimagine and develop new conceptual frameworks, methodologies, and technologies for future of marketing strategies. Students learn how to communicate novel marketing concepts to management. The course teac...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
11:30 - 14:20 |
Log in to view | LECT | Y24D01 |
Open to MBA, MBAN, MMKG students.
In the complex contemporary world of marketing management, Brand Management must be both an art and a science. This course applies marketing strategy to the challenge of gaining sustainable competitive advantage in the global marketplace of brands. W...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| SUN |
09:00 - 15:50 |
Log in to view | LECT | D37N01 |
| SAT |
09:00 - 15:50 |
Log in to view | LECT | D37N01 |
Open to MBA students.
Customer Experience Design represents the discipline, methodology and/or process used to comprehensively manage a customer's cross-channel exposure, interaction and transaction with a company, product, brand or service. This course offers an integrat...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
11:30 - 14:20 |
Log in to view | LECT | B42N01 |
Open to MBA, MBAN, MMKG students.
A student may work with an individual faculty member on a topic of mutual interest. These studies are co-designed by the student and the faculty member based on: 1) learning objectives 2) means of achieving these objectives 3) method of evaluati...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| ----- |
N/A |
Log in to view | ISTY | V33D01 |
Open to MBA students.
TBA
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| ----- |
N/A |
Log in to view | ISTY | B74H01 |
Open to MBA students.
A student may work with an individual faculty member on a topic of mutual interest. These studies are co-designed by the student and the faculty member based on: 1) learning objectives 2) means of achieving these objectives 3) method of evaluati...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| ----- |
N/A |
Log in to view | ISTY | X27V01 |
Open to MBA students.
Under the guidance of a faculty member, students may undertake a special program of guided studies tailored to the mutual interests of the student and faculty member. For record purposes, the course is given the indicator letters of the major area in...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| ----- |
N/A |
Log in to view | LECT | T12J01 |
Open to students.
This course complements MKTG 7985: Research Paper Formation. It exposes students to the process of creating research papers with the potential for high impact. Students learn elements of the craft such as: the importance of engaging storytelling; ide...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
14:30 - 17:20 |
Log in to view | LECT | J91B01 |
Open to PhD students.
This course focuses on understanding the opportunities that artificial intelligence offers an organization to improve value creation. Students learn skills to develop, analyse and integrate artificial intelligent into business decision-making. Using...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
14:30 - 17:20 |
Log in to view | LECT | W56K01 |
Open to MBAN, MMAI students.
This course focuses on the principles and technologies of statistical machine- learning-based natural language processing and their application in text analytics, including retrieval, extraction, recognition, and analysis of information from large te...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
08:30 - 11:20 |
Log in to view | LECT | V40T01 |
Open to MBAN, MMAI students.
Deep learning systems, embodied by a variety of neural network models, are used increasingly in modern business applications. Students will learn about the basics of neural network and deep learning, and their applications to a range of business issu...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| WED |
14:30 - 17:20 |
Log in to view | LECT | B52X01 |
Open to MBAN, MMAI students.
The AI Consulting Project is an intensive, 2-term course where groups of 4 students undertake a comprehensive artificial intelligence (AI) project of an organization and provide business insights to enhance the sites success. At the conclusion of th...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
08:30 - 11:20 |
Log in to view | LECT | Y46C01 |
Open to MMAI students.
This course leads students through the problem analysis and decision-making process using a general managerial decision framework by will introducing students to the types of decisions often faced by functional managers. An emphasis will be placed o...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| TUE |
14:30 - 17:20 |
Log in to view | LECT | J14U01 |
Open to MMgt students.
This course leads students through the problem analysis and decision-making process using a general managerial decision framework by will introducing students to the types of decisions often faced by functional managers. An emphasis will be placed o...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| MON |
19:00 - 21:50 |
Log in to view | LECT | A22H01 |
Open to MMgt students.
This course involves a critical examination of the most important ideas and practices used by organizations to design and implement competitive processes. This includes six sigma lean, supply chain management, project management and the adoption of n...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
14:30 - 17:20 |
Log in to view | LECT | C62C01 |
Open to MHIA students.
This course involves a critical examination of the most important ideas and practices used by organizations to design and implement competitive processes. This includes six sigma lean, supply chain management, project management and the adoption of n...
| Day | Time | Location | Type | Catalogue # |
|---|---|---|---|---|
| THU |
19:00 - 21:50 |
Log in to view | LECT | H95E01 |
Open to MHIA students.